Why Exhibit?

Exhibitions bring your most active prospects and customers to you.

Exhibitions allow you to demonstrate products, answer questions, overcome objections and meet your market face-to-face.

At an exhibition you can harness all five senses to drive home your messages

Further virtually all of your marketing goals at the same time

• long-term brand building
• immediate sales
• research the market
• generate media coverage
• launch new product
• entertain loyal customers
• collect high quality leads
• educate prospects

Tips for Exhibitors

• Make appointments in advance and plan activities such as dinners, etc. outside of show hours to maximise the benefit of out of town attendees.
• Plan regular demonstrations, competitions or activities that will entertain and motivate visitors.
• Display and highlight new releases and design the stand around the products/services rather than trying to fit products into a design
• Have detailed information on how to obtain your product or services nationwide.
• Take time to select the right exhibition team and train them on the goals you have for the show. It is critical that your staff create a welcome atmosphere - not clustering with friends and other staff - nobody will approach a group of strangers - it is too intimidating.
• Don't ignore visitors -if staff are too busy when someone approaches, they should try to acknowledge them or try to include them in the conversation. If conversing with other staff they should break it off immediately.
• Rehearse qualifying lines for the staff to ensure the database you collect is strong and relevant.
• Link existing advertising with your participation in the show. Announce your involvement in the show by including a brief message and your stand number on your fax header sheet, and mailouts.
• Promote incentives in all advance publicity and promotional materials and make prospects come to your stand for fulfillment.

Planning Checklist

Have you organised.....?